Post by ester225 on Mar 27, 2024 1:59:41 GMT -5
A content strategy should not seek an immediate and direct impact on sales Refrain from creating content just for the sake of capturing someone’s email, Elliot tells us. Do it for the sake of creating good content in order to make a big impact on dark social. All things being considered, Dark social marketing, one might think is just good old word of mouth, but Elliot contradicts me on this. Being obsessed with metrics will lead you nowhere ‘You can’t measure dark social directly,” says Elliot. You can’t advertise on someone’s WhatsApp, or quantify conversations, for example. On the other hand, when someone comes to you, feel free to ask where they’ve heard about you or your business That would have been music to Andy Sernovitz‘s ears.
Elliot also sends a clear warning against the Australia Email List infamous last-click attribution factor. A misconception that often leads to exaggerating Google’s weight in digital content distribution. Beware of the legendary “I saw you on Google” phrase, Elliot says, because “in fact your visitor may have seen you or your brand 50 times before he even arrived on Google”. Information comes from many sources, Google being only one of them. Don’t forget about newsletters and podcasts. It takes five or seven touch points on average to convert a visitor into a customer with digital marketing.
Forget about the last-click or first-click attribution models and focus on what happens in between, this is where it all happens Dark Social has nothing to do with the Dark Web Dark social and the Dark Web are two horses of a different colour. It’s not something which is dark or bad. It’s just something you can’t see. You could call it “invisible social”, it would be just as good, explains Elliot. Dark social is not word of mouth either Word of mouth is about people you know,” he explains, “whereas dark social can be about strangers. We can interact on a post from someone who hasn’t exchanged with us directly.
Elliot also sends a clear warning against the Australia Email List infamous last-click attribution factor. A misconception that often leads to exaggerating Google’s weight in digital content distribution. Beware of the legendary “I saw you on Google” phrase, Elliot says, because “in fact your visitor may have seen you or your brand 50 times before he even arrived on Google”. Information comes from many sources, Google being only one of them. Don’t forget about newsletters and podcasts. It takes five or seven touch points on average to convert a visitor into a customer with digital marketing.
Forget about the last-click or first-click attribution models and focus on what happens in between, this is where it all happens Dark Social has nothing to do with the Dark Web Dark social and the Dark Web are two horses of a different colour. It’s not something which is dark or bad. It’s just something you can’t see. You could call it “invisible social”, it would be just as good, explains Elliot. Dark social is not word of mouth either Word of mouth is about people you know,” he explains, “whereas dark social can be about strangers. We can interact on a post from someone who hasn’t exchanged with us directly.
