Post by akashnil3233 on Mar 15, 2024 23:24:08 GMT -5
The bring to ecommerce Marketing automation is an integral part of a successful marketing strategy for many companies especially those in the ecommerce space. Why this is so and what practical benefits automation of marketing processes brings was discussed with Yulia Pyankova leading marketing automation specialist at Completo . In this publication we will analyze the features of automation and its impact on increasing the conversion rate of interaction with customers and increasing sales in the second part of the article we will focus on increasing LTV and average check.
So automation everyone Or not Lets find out together Automation what is it and why is it needed Before moving on to a discussion of marketing automation tools and the benefits obtained from them lets remember CN Numbers what marketing automation is in principle. So marketing automation tools are a set of tools based on modern technologies and software solutions the task of which is to simplify and optimize marketing processes. Accordingly marketing automation is the introduction of these tools into the companys work processes to achieve business goals more quickly and efficiently.
Within the framework of this material the main business goals of ecommerce companies by default are increasing targeted traffic increasing resource conversion increasing primary and repeat sales and building longterm mutually beneficial relationships with clients. So why is automation considered especially useful in the field of ecommerce Its all about the tools used and the resulting benefits. You can automate marketing in different ways and tools. As our practice shows the most effective among them are CRM systems Customer Relationship Management They help manage a customer database track their interactions with the company and provide insights for developing personalized advertising activities to increase audience engagement loyalty and conversion at all stages of the sales funnel. .png An example of using a CRM system in a project of one of our Clients when a trigger is triggered.
So automation everyone Or not Lets find out together Automation what is it and why is it needed Before moving on to a discussion of marketing automation tools and the benefits obtained from them lets remember CN Numbers what marketing automation is in principle. So marketing automation tools are a set of tools based on modern technologies and software solutions the task of which is to simplify and optimize marketing processes. Accordingly marketing automation is the introduction of these tools into the companys work processes to achieve business goals more quickly and efficiently.
Within the framework of this material the main business goals of ecommerce companies by default are increasing targeted traffic increasing resource conversion increasing primary and repeat sales and building longterm mutually beneficial relationships with clients. So why is automation considered especially useful in the field of ecommerce Its all about the tools used and the resulting benefits. You can automate marketing in different ways and tools. As our practice shows the most effective among them are CRM systems Customer Relationship Management They help manage a customer database track their interactions with the company and provide insights for developing personalized advertising activities to increase audience engagement loyalty and conversion at all stages of the sales funnel. .png An example of using a CRM system in a project of one of our Clients when a trigger is triggered.