Post by brian340 on Mar 13, 2024 12:15:42 GMT -5
Regarding these campaigns Coca Cola has launched a series of commercials and advertisements that referred only to the product, but where daily experiences are recounted in the company of Coca Cola. A couple of years ago Coca Cola went a step further and converted all its corporate website in a fashion magazine, Journey, a declaration of principles which is one of the best examples of Branded Content. In addition, Coca Cola continues to make focused on happiness and not on the product ads, which does appear in family situations that can be considered normal drinking a soda. An example is the announcement that we show in which a number of children raised issues related to his family who have heard at school. Some children ask why they have two dads, why their parents are not their biological parents or why her mother is greater than the other moms.
All situations eventually ask the child if WhatsApp Mobile Number List they continue electing their parents, what children say yes. Campaigns Coca-Cola relate their brand and image with happiness, to live life no matter what others say. A formula Branded Content in which a feeling (happiness) with the consumption of a product (Coca-Cola), an alliance that gets into the viewer who sees the campaign relates. 5.- World Food Program [youtube width=”600″ height=”486″]https://www.youtube.com/watch?v=wDJjcL9Ya4c[/youtube] The use of celebrities to carry the message of a brand is a resource commonly used. Thus, the WFP (World Food Program) decided to bet on the body of one of the most famous players in the world, like Swedish Zlatan Ibrahimović. The player tattooed on his body the names of 50 people, names representing the 805 million hungry people in the world.
The aim of the campaign is awareness as serious as hunger in the world, a call to action for people who can live with sufficient resources problem, but they do not act to help these people. The campaign is a twist on the usual way to promote and draw attention to these social problems, which would otherwise involve another campaign to collect signatures, but in this case the tattooed body of a soccer star is enough. Seeing the tattooed body of Zlatan Ibrahimovic automatically becomes an image to the media, who then ask the player and can send the message that the WFP plans to launch the campaign. 6.- Balay [youtube width=”600″ height=”486″]https://www.youtube.com/watch?v=ZOB1BbvIQ80[/youtube] Since 2012 Balay stopped directly advertise their products (washing machines, dishwashers, cookers …), now they prioritize their workers.
All situations eventually ask the child if WhatsApp Mobile Number List they continue electing their parents, what children say yes. Campaigns Coca-Cola relate their brand and image with happiness, to live life no matter what others say. A formula Branded Content in which a feeling (happiness) with the consumption of a product (Coca-Cola), an alliance that gets into the viewer who sees the campaign relates. 5.- World Food Program [youtube width=”600″ height=”486″]https://www.youtube.com/watch?v=wDJjcL9Ya4c[/youtube] The use of celebrities to carry the message of a brand is a resource commonly used. Thus, the WFP (World Food Program) decided to bet on the body of one of the most famous players in the world, like Swedish Zlatan Ibrahimović. The player tattooed on his body the names of 50 people, names representing the 805 million hungry people in the world.
The aim of the campaign is awareness as serious as hunger in the world, a call to action for people who can live with sufficient resources problem, but they do not act to help these people. The campaign is a twist on the usual way to promote and draw attention to these social problems, which would otherwise involve another campaign to collect signatures, but in this case the tattooed body of a soccer star is enough. Seeing the tattooed body of Zlatan Ibrahimovic automatically becomes an image to the media, who then ask the player and can send the message that the WFP plans to launch the campaign. 6.- Balay [youtube width=”600″ height=”486″]https://www.youtube.com/watch?v=ZOB1BbvIQ80[/youtube] Since 2012 Balay stopped directly advertise their products (washing machines, dishwashers, cookers …), now they prioritize their workers.